Role 
Designer - Concept development,
User Experience, User Interface,
Illustrations

Team
JingJing, Illustrator
Zack Lee, Developer

Online travel personality quiz to
boost marketing campaign

Chongqing Department Store Co.,Ltd. was founded in 1950. It is principally engaged in the operation of department stores and supermarkets. It operates 312 outlets in different cities.

The main goal was to attract customers and boost engagement with marketing campaigns.

I partnered with an illustrator and an engineer to design and build a fluid digital experience that invites people to engage in our captivating survey campaign and enter exciting lucky draws. 

Result

Through thoughtfully crafted illustrations with fluid, hand-drawn style that showcase various travel personality types, we effectively communicate fun concepts to customers, ensuring a delightful and intuitive experience throughout their journey.

Within just the initial 5 days, an impressive 380,000 users actively engaged with our online survey, while 80,000 users shared the campaign with others, significantly boosting overall engagement.